Case study
Reinventing GfK Digitally
Alongside with the introduction of a new business strategy, GfK was faced with the task of reinventing branding and communication for all business areas in more than 120 countries. We started to consult GfK on a strategic level with the redesign of its brand experience and went through an ongoing process to redesigned all communication channels for our client as well. Thus the images below only represent a very small franction of the actual and ongoing design work that we deliver during our process. If you'd like to know more about the process itself or any additional work, please contact us here.
About us
Design for the Digital Age
We create holistic brand experiences for the long-term success of our clients and believe that it is a privilege to do so. Our company was founded by Prof. Patricia Franzreb and Prof. Danny Franzreb, who both have worked on many award-winning projects including ADC, DDC, iF or red dot award and many more for some of the worlds leading brands.
While Patricia focuses on branding, Danny complements her expertise with over twenty years of experience in design and consulting for digital media. In addition to leading Bureau Franzreb, Patricia and Danny are Professors for Media Design at the University of Applied Sciences in Neu-Ulm and directors of the Center for Media and User Experience.
Prof. Patricia Franzreb
Creative Direction
Prof. Danny Franzreb
User Experience Direction
Our Clients
These are some of the clients and brands that we have worked with over the past years. If you'd like to know more about any of the projects we did, please don't hesitate to contact us below.
- Adidas
- Allude
- AOL
- Becks
- C. Bertelsmann 2
- Carefree
- Coca Cola 1
- Commerzbank
- Computer Arts
- Daimler
- Deutsche Bank
- Die Gestalten
- Electronic Arts
- Franke
- Fünf Höfe München
- GfK Group
- Jay-Z / Rocawear
- Leica Camera 1
- Luma
- Metro Group
- Mini
- MIT Cambridge
- Occhio 3
- Römerquelle 2
- Schneider-Kreuznach
- Smirnoff
- Swarovski 1
- ThyssenKrupp 1
Commisioned by: 1 Scholz & Volkmer, 2 Jung von Matt, 3 Martin et Karczinski
Contact us
We are looking forward to hear from you
If you'd like to know more about us or our process, we are happy to answer any questions and to show you more case-studies of our work! You can also visit us in person or vice versa, our studio is located in Neu-Ulm, Germany. Feel free to contact us any time:
Contact Address
Connect with us
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- Xing: Prof. Danny Franzreb
- Xing: Prof. Patricia Franzreb
- LinkedIn: Prof. Danny Franzreb
- LinkedIn: Prof. Patricia Franzreb